This Dodge commercial was featured during the Superbowl last night. I didn't watch the Superbowl, but the commercial circulated around Facebook many times over since it aired. When I first watched it, I fell in love with it. I even teared up.
But then I watched it again. And again, and as much as the narrative was moving and powerful, the pictures were emotional for me in a completely different sense.
The first time I watched the commercial, I listened more than watched. The second time, I showed it to my husband, asked him excitedly "Have you seen this?!!!" he said "Yes, and it's great, but it's not really our kind of farming...." Ummmm.....what? So I watched it again.
At the risk of sounding nit-picky...
The video totally glorified the industrial farmer.
Oh, how I wish instead of field after field and row after row of corn, they had instead chosen farm after farm of family raised produce, free-range eggs, greenhouses full of seedlings, farmers sitting at a stand inside a farmer's market selling their blood, sweat, and tears to the local community, instead of a farmer selling his soul to the government.
I had to wonder......is that corn genetically modified? Does this farmer know the environmental wound he has created by plowing down acres of land in it's natural state only to be regenerated by GM corn and soybean seeds, followed by an ample dousing of fertilizers and pesticides? Does he realize the years of damage his soil has undergone? Does he know his land is completely depleted of all of its natural minerals in order to accommodate his easygoing farming methods only to be supported by a government subsidy?
I fell for it. My emotions were tugged on and I was so very easily sucked in.
There were no struggles with the USDA or the FDA. No issues with zoning or destroyed freedoms or dashed hopes and dreams. No SWAT team invading a family owned poultry farm destroying all of their products. Where was the picture of the real American farmer?
When someone asks you what you do, do you tell them you're a farmer? I promise their next question is this, "What do you raise?" They expect to hear you say that you raise corn or soybeans. No one expects you to say, "I farm a sustainable homestead fully capable of feeding my entire family and local community, powered by my own two hands, and my livelihood and success rests on hard work and the Lord's blessings." Try that next time and see what happens...
That being said, I loved the tribute. And I respect farmers of all makes and models. Anyone who is strong enough to wear the title "farmer" and endure the criticism and ridicule that goes along with it, has earned the respect. I just don't to be confused with those who have sold out to freedomless government funding and rest in a false sense of security.
But honestly, the commercial still makes me tear up.........